Pirelli & C.

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Awards

Pirelli was named by Brazilian consumers the best-known brand of all merchandise categories according to the principal market survey Top of Mind.

In the 2009 global survey of the top 250 by Deloitte, Pirelli is the first of six Italian companies in the rankings of Global Powers of Consumer Products, the annual ranking of the world’s 250 top producers of consumer goods.

According to the 2009 ranking by Reputation Institute, the Group was confirmed as one of the top hundred brands in the world with the best reputation.

Pirelli Tyre won the Tire Technology International Award 2009 for the creation of innovative materials and the environmental benefits of its products.

As far as the Original Equipment relationship with car makers is concerned, in 2009 Pirelli was ranked as one of the Top 10 Suppliers of Daimler in Germany, won the Quality Excellence Performance Award and the Logistic Excellence Performance Award with Toyota, and the Certificado de Mérito/Qualidade & Atendimento with Honda in Brazil.

In Japan Pirelli was named the best supplier of tyres and won the Autobacs Award 2009.

Then there are the product appreciation rankings given by end customers: Metzeler won the Motorrad survey for the second year in a row, confirming its position as the "Beste Marke 2009." The brand was also preferred by the German motorists who are readers of SportAuto, on account of its "sportiness and strong emotions".

The P7 and P Zero were named the "Best tyre of the year" in China. P Zero won the same ranking in the United Kingdom. At the China Tyre Enterprise Summit 2009 in Shanghai, the Cinturato P7 was named the "Best tyre of the year" and the P Zero as "Best Ultra-High performance tyre of the year."

Details on the recognition won in 2009 are available on www.pirelli.com /Sustainability section/“Sustainability Channel” area.